There’s a new Kia logo you’ll be seeing a lot of on your favorite auto manufacturer’s vehicles like the Seltos, Soul, and Sportage. If you haven’t heard and seen it yet, you should check it out! The new Kia logo is an italicized script spelling of the word “KIA,” not unlike how the old logo was. But replacing the more traditional, bolded text inside an oval from the old Kia emblem is a more fluid, dynamic freestanding word that is said to embody “symmetry,” “rhythm” and “rising.” Along with the new Kia symbol comes a new slogan: “Movement that inspires.” What else should you know about this Kia logo change and the Kia emblem that preceded it? Find out with Kia Delray!
Since the redesign of Kia’s logo, many consumers have been confused by the updated styling and wondering what a “KN” car is. The confusion stems from the merging of the “I” and “A” in “Kia,” along with the lack of the line normally used to cross a capital “A.” Taken together, this makes the “IA” in Kia’s name look a bit like a backward “N.” While the text may be potentially confusing at first glance, Kia’s updated logo is not only more modern but also symbolic of constant motion (as the logo could be hand-drawn without lifting pen from paper) and forward progress, all fitting qualities for a brand so focused on innovation.
What kind of awe-inspiring vehicles does Kia currently make to live up to its newest logo? The new Kia lineup is made up of:
If you’re looking to research any of the above models further to find the right option, check out our Kia information hub or contact us anytime at (561) 637-5500. Here at Kia Delray, we want to provide you with a stellar experience that lives up to the new Kia symbol and the Kia name.
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